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  • Are you actively tracking brand awareness, perception, and loyalty—and keeping tabs on your competition and industry as a whole? If not, you're missing out on key insights that could significantly boost your company's revenue. It's time to give your tracking capabilities a tune up. Sponsored by Momentive.

  • If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.

  • Join Kenda Macdonald on August 26 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

  • Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.

  • Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.

  • Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.

  • Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.

  • Lead nurturing and conversion are critical components of your success as a B2B marketer. And if your campaigns aren't generating the results you need and want, it's time to level up. Get ready to revamp your lead nurturing programs for maximum impact. Sponsored by Act-On Software.