Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics.
CONTENT TYPE: Podcast | TOPIC: Management
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."
CONTENT TYPE: Infographic | TOPIC: Search
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
CONTENT TYPE: Article | TOPIC: Marketing Technology
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.
CONTENT TYPE: Article | TOPIC: Content
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.
CONTENT TYPE: Infographic | TOPIC: Email
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.
CONTENT TYPE: Article | TOPIC: Email
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.
CONTENT TYPE: Infographic | TOPIC: Career Management
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
CONTENT TYPE: Article | TOPIC: Branding
Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.
CONTENT TYPE: Article | TOPIC: Social Media
It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
CONTENT TYPE: Chart | TOPIC: Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
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