Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Career Management
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
CONTENT TYPE: Article | TOPIC: Social Media
Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.
CONTENT TYPE: Article | TOPIC: Demand Generation
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.
CONTENT TYPE: Webinar | TOPIC: Search
Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.
CONTENT TYPE: Article | TOPIC: Career Management
In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.
CONTENT TYPE: Infographic | TOPIC: Content
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Effective retail-marketing campaigns allow your brand to maximize the value of each customer and each touch point. But you need a strategic plan that makes your brand stand out, gives customers the info they need and want—and drives business. It's time for a red carpet-worthy makeover. Sponsored by Iterable.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ready to strategize for success now and in the year ahead. Sponsored by Accountable Digital.
CONTENT TYPE: Podcast | TOPIC: Management
Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.
CONTENT TYPE: Article | TOPIC: Events
That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Mistakes in marketing are inevitable, but too many can ruin your budget. Here are seven common pitfalls that are easily fixable by adjusting your strategy. Learn how you can avoid them.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage.
CONTENT TYPE: Article | TOPIC: Public Relations
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
With inaccurate, incomplete, or unenriched data, the campaigns you're running are akin to throwing darts—while blindfolded—in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here's what data hygiene can do for you.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research from MBLM.
The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
We've entered a new era of data privacy: Third-party cookies are being phased out, and marketers must look at other options for collecting data from customers. Zero-party data has obvious benefits. Here are the details.
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