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  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • How to Get Started With Multilingual Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

  • Using AI for Email Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.

  • The Biggest Email Marketing Opportunities for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • How to Use Email Suppression Lists for Better Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • Beyond Open Rate: Eight Metrics for More Effective Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

  • Expert Email Marketing Tips That Are Working NOW!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.

  • 17 Email Marketing Terms Every Business Should Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.

  • The Real Reason Your Email Marketing Is Insufferable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.

  • Humanize Your Email Marketing With a Well-Timed Thank You

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way.

  • Five Commandments of Small-Biz Email Marketing Awesomeness

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness.

  • Boost Your Email Marketing ROI by Focusing on Three Key Areas

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new budgets to maximize your ROI by focusing on three key areas.

  • Video Email Marketing Boosts CTR, Purchasing Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media.

  • Email Marketing Sender Reputation Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations and deliverability levels, according to a study by Return Path.

  • 10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right. But that list needs to grow if you want your business to grow.

  • Four Lingering Myths About Video-Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.

  • If My Dentist Understands Email Marketing, So Can You!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing. Here's how.