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CONTENT TYPE: Article | TOPIC: Marketing Strategy

At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

CONTENT TYPE: Article | TOPIC: Email Marketing

Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

CONTENT TYPE: Article | TOPIC: Marketing Management

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

CONTENT TYPE: Article | TOPIC: Demand Generation

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

CONTENT TYPE: Article | TOPIC: Customer Experience

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

CONTENT TYPE: Article | TOPIC: Websites

Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

CONTENT TYPE: Article | TOPIC: Martech

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

CONTENT TYPE: Article | TOPIC: Marketing Management

Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

CONTENT TYPE: Article | TOPIC: Email Marketing

From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

CONTENT TYPE: Article | TOPIC: Customer Experience

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.