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  • You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.

  • We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.

  • This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks.

  • Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.

  • Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.

  • B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

  • You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas.

  • Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.

  • How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.

  • Marketers juggle countless responsibilities and tasks in any given day. So how are complex organizations taking some of the pressure off with dynamic platforms and automation? Sponsored by Airtable.

  • To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.

  • Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.

  • Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation.

  • Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions.

  • Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.

  • Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

  • You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.