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  • MarketingProfs B2B Forum

    Event

    CONTENT TYPE: Event | TOPIC: Event Marketing

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Fundamentals of Message Design: Increasing the Chances You Get a Yes

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

  • You're Sitting on a Content Goldmine Nobody Can Find

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

  • What Game Theory Can Teach Marketers About Winning

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

  • Reduce Stress With a 3x5 Content Strategy Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • How to Improve AI Visibility With Press Releases and Syndicated Articles

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that. Sponsored by Notified.

  • Social Media Marketing Fundamentals That Still Drive Revenue

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

  • How to Fight Webinar Fatigue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Your audience has a packed calendar and more event options than ever. How do you build a webinar program that doesn't burn your audience (and your team) out? If your team is under pressure to drive more pipeline from webinars—without exhausting your audience list—this session will give you a practical playbook to keep performance high at scale. Sponsored by Goldcast.

  • Why US Workers Don't Take All Their Vacation Days [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.

  • Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

  • Designing for ROI: Strategic Planning for More Output, Not More Activities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

  • Reframing Agency Procurement (Part 1): The Agency View

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.

  • How Marketers Are Integrating Direct Mail and Digital Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

  • How Enterprises Are Optimizing for AI-Powered Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

  • 35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.

  • Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.

  • AI Update, April 24, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 17. Stay in the know.

  • The Brand Renaissance in B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

  • How to Manage Brand Misinformation in Generative AI Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.