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  • The Top Challenges Facing Senior Marketers in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

  • Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

  • The Future of Small Business: Embracing Customer-Centric Marketing and Tech

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

  • How to Meet Your Content Goals During Economic Uncertainty

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

  • The State of the Global Workforce: Disengaged and Struggling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

  • Finding Leaks With a Web Audit

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

  • In B2B, It's Brand or Bust

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

  • How Geopolitical Tensions Are Impacting B2B Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

  • The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

  • The State of SEO Jobs: Hiring, Salary, and Skill Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?

  • The Top Social Media Influencers by Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • Which US Jobs Are Using Generative AI the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.

  • The Secret to B2B Event Success: The Virtual Sandwich Method

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Mapping Customer Insights

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

  • Are AI Customer Experience Agents Helpful?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

  • What Does the Marketer of the Future Look Like?

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

  • Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

  • The State of B2B Influencer Marketing in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?