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  • Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

  • Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.

  • It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.

  • Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.

  • We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • SESSION 4 of 4: You have a Sales Enablement Plan—now you have to keep it going! In Session 4 of the Sales Enablement: Aligning Marketing and Sales Working Webinar Series, you'll learn how continuous feedback and communication will strengthen your plan to keep it running optimally.

  • It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

  • In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.

  • As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic.

  • Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.

  • "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.

  • Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.

  • If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

  • Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic.

  • Learn how today's marketing leaders are turning their data into rocket fuel—what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and more. Sponsored by Salesforce.

  • B2B marketers are moving away from third-party data and embracing first-party customer data. But what processes do you need in place to make the switch—and effectively drive marketing? Sponsored by Bounteous and Acquia.

  • SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!

  • Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty.

  • Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.