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  • How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

  • Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

  • In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

  • B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

  • This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

  • Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.

  • Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

  • In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.

  • Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

  • It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.

  • This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.

  • In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • In today's digital-first world, delivering experiences like webinars, virtual events, and content hubs as channels to generate leads is no longer enough. Success will be determined by your ability to engage prospects, identify their insights, interests, and intent signals, and empower sales teams to convert prospects into customers. It's time to stop collecting names and start generating pipeline. Register now and learn how. Sponsored by ON24.

  • In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

  • When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

  • Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking.

  • AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.