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CONTENT TYPE: Infographic | TOPIC: Marketing Content
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
It seems like there's a new AI tool every week. But is it worth your time? And what tools should you be looking at? Katie Robbert (CEO of Trust Insights) walks you through the 5P framework to assess your needs, shares the most common use cases for AI, and helps you select the right tools for your marketing toolkit.
CONTENT TYPE: Chart | TOPIC: Martech
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Management
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.
CONTENT TYPE: Article | TOPIC: SEO
Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS.
Get a complete framework for AI-backed digital content marketing! Andy Crestodina (founder of Orbit Media Studios) has experimented with AI for more than 100 hours, and he's revealing everything he's learned. Generate marketing images, emails, blog posts, and more with Andy's AI tips and tools.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.
Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.
CONTENT TYPE: Chart | TOPIC: Career Development
What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.
CONTENT TYPE: Infographic | TOPIC: Career Development
Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.
CONTENT TYPE: Friday Forum | TOPIC: Advertising & Promotions
What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
CONTENT TYPE: Article | TOPIC: Marketing Content
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
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