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  • Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

  • Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

  • This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."

  • Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.

  • Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

  • TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

  • Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

  • Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.

  • In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

  • How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

  • Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

  • More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.

  • Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

  • This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

  • Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

  • Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.