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CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.
CONTENT TYPE: Article | TOPIC: SEO
Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Get a complete framework for AI-backed digital content marketing! Andy Crestodina (founder of Orbit Media Studios) has experimented with AI for more than 100 hours, and he's revealing everything he's learned. Generate marketing images, emails, blog posts, and more with Andy's AI tips and tools.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.
CONTENT TYPE: Chart | TOPIC: Career Development
What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.
CONTENT TYPE: Infographic | TOPIC: Career Development
Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This infographic covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff.
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.
CONTENT TYPE: Friday Forum | TOPIC: Advertising & Promotions
What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
CONTENT TYPE: Article | TOPIC: Marketing Content
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.
CONTENT TYPE: Article | TOPIC: Marketing Management
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy.
CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence
Advanced AI. First-party data. Retail media. And Taylor Swift's marketing secret! Discover how to tap into today's biggest marketing trends. You'll grow your business and position yourself as a future-focused marketer. Free session from the AI for Digital Marketers series, sponsored by Salesforce.
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
CONTENT TYPE: Article | TOPIC: Branding
The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
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