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CONTENT TYPE: Article | TOPIC: Email Marketing
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.
CONTENT TYPE: Chart | TOPIC: Marketing Content
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.
CONTENT TYPE: Article | TOPIC: SEO
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
CONTENT TYPE: Video | TOPIC: Email Marketing
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.
CONTENT TYPE: Video | TOPIC: Marketing Content
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?
CONTENT TYPE: Article | TOPIC: Customer Experience
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.
Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.
CONTENT TYPE: Infographic | TOPIC: Communications
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.
CONTENT TYPE: Video | TOPIC: Customer Experience
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.
CONTENT TYPE: Article | TOPIC: Marketing Management
Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's left? Join us for Session 4, where you'll assemble the pieces into a final Go-to-Market Plan.
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.
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