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  • Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.

  • To improve your website's Lead Gen... improve the SEO! Interactive Marketing Expert Andy Crestodina leads this free training to help you find your top-performing pages... uncover the ROI of on-page videos... and discover which adjustments have the greatest impact on traffic and conversions.

  • Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.

  • Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.

  • GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers. Sponsored by TrustArc.

  • You care about the people your business serves. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey so that they come back? We've got you covered! Sponsored by ActiveCampaign.

  • During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.

  • Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure.

  • How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.

  • Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.

  • Research can mean different things to people. This lesson provides examples of original survey-based research to help you achieve your goals and shares why this type of content is effective.

  • Where to Go From Here

    Master Class Lesson

    You now understand how important doing your own research is, so now what? What you should do next to get started.

  • Fielding Your Survey

    Master Class Lesson

    This lesson shares some high-level ideas on how to program and launch your survey, including the importance of a soft launch. You’ll also learn the basics of cleaning your data.

  • The best research tells a story, and properly designed survey questions ensure that you tell a story that makes your data sing and increases your reputation.

  • This lesson focuses on drafting your initial survey questions using the typical survey outline to uncover the story you want to tell. You'll see a lot of examples of questions you can ask.

  • Creating Your Launch Plan

    Master Class Lesson

    It's time to get your research into the hands of your ideal audience. Understand the critical elements of a basic launch plan, including deciding if/what you want to gate from your findings, choosing a key page, and determining the next steps.

  • Brainstorming Your Initial Story

    Master Class Lesson

    One easy-to-make mistake is to ask survey questions that result in boring insights. This lesson provides a general overview of making your research more meaningful and offers specific exercises like key dimensions, potential headlines, and inventory vs. story statistics.

  • Refining Your Survey Questions

    Master Class Lesson

    Once you draft your survey, it's time to refine it so the data is as clear and credible as possible. We'll explain why you need to remove jargon, look for words that can be interpreted in different ways, use write-in questions, plan for PSA, and test your survey.