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CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's left? Join us for Session 4, where you'll assemble the pieces into a final Go-to-Market Plan.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

With Generative AI, anyone in your company can create content. But once content is created at scale, your digital assets will quickly overwhelm your ability to manage them. Don't worry—AI can help with that, too! In this closing session, Shelly shares how AI can manage your digital assets and minimize repetitive tasks.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 3 of 4: Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Do you have what it takes to whip up smooth-as-pudding prose from ChatGPT? Then put your prompts to the test! In this session, volunteers compete to generate great marketing content that amazes and astounds our illustrious judges, Ann Handley and Christopher S. Penn. Winners get prizes and accolades. Will your prompts reign supreme?

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 2 of 4: Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Wouldn't it be great to ask your target audience anything... and get answers so relevant it's like reading their minds? AI can do that for you. Using the free version of ChatGPT, Andy Crestodina shows you how to create custom-trained buyer personas that simplify your audience research, focus your offers, and identify opportunities for conversion.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 1 of 4: There are no guarantees in business. But when you're entering a new market or releasing a new product, you can stack the odds in your favor with a Go-to-Market Plan. Create a comprehensive GTM plan that aligns your product with your sales and marketing teams to give your business the best chance at success.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Generative AI is disrupting market research, content creation, and even search algorithms. This is your opportunity to create a relevant, personalized user experience for your visitors. Wil Reynolds, vice president of innovation at Seer Interactive, reveals how to use your organization's unique resources to create unmatched SEO results.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

As a steward of your brand voice, you may hesitate to hand it over to AI. What if you collaborate with AI instead? Erika Heald, founder of Erika Heald Marketing Consulting, shows you how to create a consistent brand voice with AI. Now, every piece of content from your organization will sound like it could only come from your brand.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Can you copyright AI-generated content? What legal risks are involved when you use AI's content? If you're using AI for any of your work, you need to know enough about the law to stay out of trouble. Ruth Carter, Esq., evil genius at Geek Law Firm, reveals the current legal rules and regulations around AI and how you can expect them to evolve.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Join MarketingProfs for our PRO online event for content creators, writers, and other future-focused marketers. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical how-tos—live. Plus, available on-demand.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Generative AI content often comes with poor assumptions, errors... and privacy concerns. How can you use AI in a way that's safe for both your data and your career? Christopher S. Penn, chief data scientist at Trust Insights, shares his insights into the best use cases of AI—so you can get started now and stay ahead of the curve.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Not getting the creative output you want from generative AI tools like ChatGPT? The secret lies in providing very specific prompts that direct these tools to deliver your ideal output. Learn how brand storyteller Marcus Nelson crafts prompts that generate relevant, useful, and interesting copy.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.