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CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Join MarketingProfs for our PRO online event for content creators, writers, and other future-focused marketers. Over nine live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical how-tos—live. Plus, available on-demand.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Generative AI content often comes with poor assumptions, errors... and privacy concerns. How can you use AI in a way that's safe for both your data and your career? Christopher S. Penn, chief data scientist at Trust Insights, shares his insights into the best use cases of AI—so you can get started now and stay ahead of the curve.

CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

Not getting the creative output you want from generative AI tools like ChatGPT? The secret lies in providing very specific prompts that direct these tools to deliver your ideal output. Learn how brand storyteller Marcus Nelson crafts prompts that generate relevant, useful, and interesting copy.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 4 of 4: You have a Sales Enablement Plan—now you have to keep it going! In Session 4 of the Sales Enablement: Aligning Marketing and Sales Working Webinar Series, you'll learn how continuous feedback and communication will strengthen your plan to keep it running optimally.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

SESSION 3 of 4: You've got your Sales Enablement Plan research and preparation completed (Session 2)... Now what? Join Pam Didner in Session 3 of her series: Creating Your Sales Enablement Plan to create a three-step plan that builds a bridge with your Sales team!