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This week, add your two cents to the discussion: What should companies consider when deciding whether to launch a blog? What benefits do blogs offer? Also this week, read your answers to last week's query: What's the best way to reach decision-makers?

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This week, the SWOT Team asks: What holiday marketing programs have worked for you? Are some holidays better than others to reach customers and prospects? Join the conversation! Also this week, read your answers to: Is a blog is right for your business?

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The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part of their marketing efforts. Here are eight easy steps you can take to grow your blog's readership.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the content you create, and notify your audience when your site has been updated. A blog can also allow you to collect feedback from that audience. And blogs are a great complement to the communications technologies you already use, such as email newsletters, conference calls and mailings. If you're ready to jump in and get started, the following short checklist offers some essential steps you'll want to follow.

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After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

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Blogs aren't for everyone. Consider both the advantages and the caveats.

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Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging. Perhaps you are contemplating blogging? Leading bloggers have some important warnings for you.

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Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

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The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?

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This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer discussion on your subject, and enjoying the process. Here are nine valuable tips for implementing and launching a blog.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

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The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines.

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Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or the blog?

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Blog advertising expenditures have exploded in the past year. Companies can make a really big brand splash for relatively little money, meaning that blogs provide advertisers an excellent opportunity to reach a devoted audience niche. But blog numbers, until recently, have been little more than curiosities to big brands.

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Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision.

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Blogging is one of the hottest trends on the Web. Whether yours is an individual blog, a group blog, a character blog, or a CEO blog, there's no doubt that, done right, a blog can position you as a thought leader, bring your Web presence to life, and help you engage with your customers. But with over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it's not a given that you'll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Here Stephan shares his secrets.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Blogging is ubiquitous. Marketing experts, the media and the influx of books on business blogging give the impression that we should all do it, or be thinking about doing it. But should all businesses blog? Is it always a wise use of resources and an asset to an organization?

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What's wrong with most blogs? They're too chatty. Too rambling. They lack passion. If you're going to blog, become an expert on something. This is especially important for blogging in the business world. Think content, not rambling comment. Get the full story.