Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Competitive intelligence (CI) generates actionable insights that are invaluable for determining marketing strategy, defining a product road map, and executing marketing campaigns that generate revenue, but CI initiatives often get deprioritized. Here's how to get the C-suite to make CI a priority.
CONTENT TYPE: Chart | TOPIC: Content
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
CONTENT TYPE: Podcast | TOPIC: Content
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.
CONTENT TYPE: Article | TOPIC: Content
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.
CONTENT TYPE: Infographic | TOPIC: Social Media
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?
CONTENT TYPE: Sponsored Article | TOPIC: Email
The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?
CONTENT TYPE: Chart | TOPIC: Social Media
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.
CONTENT TYPE: Chart | TOPIC: Email
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.
Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.
CONTENT TYPE: Webinar | TOPIC: Social Media
One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.
Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.
Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.
CONTENT TYPE: Infographic | TOPIC: Content
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest.
Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.
CONTENT TYPE: Article | TOPIC: Public Relations
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.
CONTENT TYPE: Article | TOPIC: Search
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.
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