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  • At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.

  • These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

  • Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.

  • This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines.

  • The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.

  • Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

  • Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.

  • Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo. Available on-demand through October 11, 2019.

  • Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.

  • To be successful in ABM efforts, leaders must embrace precision with data and analytics so they can make quicker, more confident decisions that positively impact the buying cycle. Sponsored by Dun & Bradstreet.

  • Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.