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CONTENT TYPE: Article | TOPIC: SEO

Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

With the convergence of online and offline marketing, choosing the right metrics is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.

CONTENT TYPE: Article | TOPIC: None

Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.

CONTENT TYPE: Article | TOPIC: Communications

Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.

CONTENT TYPE: Article | TOPIC: Marketing Content

Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.

CONTENT TYPE: Article | TOPIC: Email Marketing

If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.

CONTENT TYPE: Article | TOPIC: Marketing Content

Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

CONTENT TYPE: Article | TOPIC: Marketing Content

It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

CONTENT TYPE: Article | TOPIC: Marketing Content

Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.

CONTENT TYPE: Article | TOPIC: Marketing Content

With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.

CONTENT TYPE: Article | TOPIC: Email Marketing

With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: Communications

Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.

CONTENT TYPE: Article | TOPIC: Marketing Content

Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.