Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.
CONTENT TYPE: Chart | TOPIC: Content
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
CONTENT TYPE: Infographic | TOPIC: Social Media
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?
CONTENT TYPE: Sponsored Article | TOPIC: Email
There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future.
CONTENT TYPE: Chart | TOPIC: Search
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.
CONTENT TYPE: Chart | TOPIC: Social Media
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
CONTENT TYPE: Article | TOPIC: Search
B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.
CONTENT TYPE: Podcast | TOPIC: Social Media
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.
CONTENT TYPE: Article | TOPIC: Social Media
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.
CONTENT TYPE: Article | TOPIC: Demand Generation
In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.
The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report.
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?
CONTENT TYPE: Article | TOPIC: Events
Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.
Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.
CONTENT TYPE: Article | TOPIC: Content
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.
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