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  • Four Steps to Ensure Your Email Campaigns Work

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze

    A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.

  • Should Brands Take Public Stands on Political Issues?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy

    Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.

  • The Email Innovations That Most Interest Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.

  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • How to Use YouTube Videos to Improve Your Google Ranking

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Create

    Getting a blog post to rank in Google has become difficult. But for certain types of searches, quality videos are rising above quality blog posts in search results. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google.

  • Blog and Social Media Use by Fortune 500 Companies in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Five Tips for Retailers to Win at Marketing in a Booming Economy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.

  • Defining Your ABM Pilot Campaign

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.