Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.
CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Plan
Are you ready to attract and retain today's digitally savvy customers? This guide is full of insights on expectations, tailored engagements, and unique technologies. Sponsored by goMoxie.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
If you're struggling to deliver meaningful, personalized experiences from the moment a customer lands on your site—and carry it through checkout—you're missing out on opportunities and revenue. Sponsored by goMoxie.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Plan
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Best-selling author and Wharton professor Jonah Berger discusses his new book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Plan
Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Analyze
In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.
Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Plan
Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan
How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan
Winning over a technical audience through advertising is a tough gig. Are you ready to create developer marketing campaigns that actually work? Sponsored by Stack Overflow.
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