Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
CONTENT TYPE: Course | TOPIC: Search | ELEMENT: Plan
Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Plan
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Your 2020 planning season has likely been in high gear. Marketers have been reflecting on how their year went and setting objectives for 2020. Often missing or deprioritized in that process is competitive intelligence. But CI can drive actionable insights—and revenue.
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Guide/Report | TOPIC: Events | ELEMENT: Plan
Whether you're new to event marketing—or you've been managing guest lists, juggling guest speakers, and scanning badges for years now—there's always room to make your events more compelling and revenue-generating. But you need a plan. Sponsored by Splash.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Communicate
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Plan
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.
It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create
The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
