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  • How to Use Social Media for Sales Research

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan

    Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

  • Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Plan

    Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.

  • How to Generate Leads Your Sales Team Will Love

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan

    Let's be honest: Sales hates everyone's leads. Is it really possible to generate leads that your sales team will love? It can be done—if you up your targeting game! Sponsored by LeadCrunch.

  • Agency Pricing Trends for Paid Search Services

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • Three Ways to Scale ABM Success With Personalization

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan

    Most marketers know that measurable ABM success isn't as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, there are added needs of personalization and tight alignment with outbound calling teams. Sponsored by Engagio.

  • How to Align Sales and Content Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.

  • Social Media Image Sizes in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Create

    Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic.

  • The Most Effective Marketing Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management

    Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2.

  • Social Media Use in 2019: Platform, Visit, and Age Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    The steady growth in the share of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center.

  • 10 of the Best Social Media Monitoring Tools for Every Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze

    Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. But Google Alerts isn't nearly enough. Instead, here are 10 tools that work well.