Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan
2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management
There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan
Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Communicate
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Customer lifecycle assessment is all about steady improvementâidentifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
