Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Plan
186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.
CONTENT TYPE: Online Forum | TOPIC: Demand Generation | ELEMENT: Strategy
Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management
How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan
To be successful in ABM efforts, leaders must embrace precision with data and analytics so they can make quicker, more confident decisions that positively impact the buying cycle. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
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