Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Create
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Communicate
Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.
CONTENT TYPE: Sponsored Article | TOPIC: Branding | ELEMENT: Strategy
Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: Plan
Are you overcomplicating the B2B buying process, and underwhelming clients and prospects? We'll show you what you need to do to succeed. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Strategy
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers?
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan
With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
