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CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Infographic | TOPIC: Events
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
CONTENT TYPE: Infographic | TOPIC: Social Media
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
CONTENT TYPE: Chart | TOPIC: Content
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.
CONTENT TYPE: Chart | TOPIC: Management
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.
CONTENT TYPE: Infographic | TOPIC: Branding
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.
Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.
CONTENT TYPE: Chart | TOPIC: Social Media
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
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