Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them.
CONTENT TYPE: Chart | TOPIC: Content
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research from Provoke Insights.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience
What is connectivity, and why is it important in marketing and customer experience? Check out the findings of Widen's 2021 Connectivity Report.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.
There's so much media hype about Gen Z and its impact on our business world that it can be difficult to sort through it all—especially for marketers. Here are insights from CBX's research about the generation that's breaking cultural barriers.
CONTENT TYPE: Article | TOPIC: Search
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know.
Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.
CONTENT TYPE: Article | TOPIC: Customer Experience
Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want.
A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.
There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here six ways to convince them.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.
As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?
Sure, B2B buyers may be back, and budgets may be recovering, but buyer behavior has fundamentally changed. Adapt to altered buying behaviors by following these three tips.
CONTENT TYPE: Article | TOPIC: Content
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
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