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  • Five Ways to Make Your Digital Marketing Feel More Human

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.

  • Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy

    Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.

  • Innovative Business Models for Digital Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?

  • Marketing Beyond Millennials: Connecting With Generation Z

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.

  • 30 Years of the World Wide Web: A Detailed Timeline [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    30 years ago, in March 1989, the first webpage was created by British engineer and computer scientist Tim Berners-Lee. This timeline infographic will guide you through the history of the World Wide Web. See how we got to where we are now.

  • How to Integrate Influencer and Emotional Marketing to Improve Your Content Program

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy

    All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.

  • The Six Most Popular Digital Marketing Channels With Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • Five Future E-Commerce Marketing Trends

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.