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  • In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more?

  • Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.

  • That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.

  • When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.

  • How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.

  • As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.

  • Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.

  • Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts.

  • The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.

  • Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.

  • Don't let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article.

  • Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half.

  • When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.

  • Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.

  • The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group.

  • Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.