Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.
CONTENT TYPE: Infographic | TOPIC: Social Media
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
CONTENT TYPE: Chart | TOPIC: Social Media
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.
CONTENT TYPE: Course | TOPIC: Social Media
Want to create a social media program that works? From establishing goals to evaluating results, use these six vital steps to create and execute a winning plan.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?
CONTENT TYPE: Webinar | TOPIC: Social Media
When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?
Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from SalesIntel.
CONTENT TYPE: Article | TOPIC: Demand Generation
We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year.
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement.
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.
CONTENT TYPE: Article | TOPIC: Social Media
Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media
YouTube. You know it. You watch it. You may even post the obligatory marketing video from time to time. But are you using it effectively to build brand awareness and generate demand? Why not? This presentation by Tim Matthews was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
The world is changing faster than ever, and so is social media. It's hard to know how to keep up. But there's no need to worry because Zontee Hou has four key frameworks you can use to build a future-proof social media strategy. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.
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