Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Strategy
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Create
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Management
When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media | ELEMENT: Plan
Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Plan
As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?
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