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  • Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?

  • Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

  • Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

  • The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

  • Social Media

    Course

    Want to create a social media program that works? From establishing goals to evaluating results, use these six vital steps to create and execute a winning plan.