FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Top 5 Social Media PR Tips for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

  • How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

  • LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • Six Social Media Marketing Predictions for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.

  • How to Create a Social Media Content Calendar in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

  • The Importance of 'Dark' Social Media for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

  • Anger and Animals: What Makes TikTok Thumbnails Successful

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

  • The History of Reddit: What Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.

  • Three Social Media PR Tips for Driving B2B Brand Visibility

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • How to Get Started With YouTube Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • B2B Content Promotion in 2023: Channel and Format Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.

  • Which Types of Social Media Posts Get the Most Interactions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

  • 10 Simple Ways to Get More B2B Leads From Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

  • How Business Owners Feel About Threads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.