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Sessions On Demand Through Dec 15th
go-to guide for everything you need to know about advertising and
promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts are successful. It's all here, from best practices to essential resources, so you can create the best campaigns and maximize your advertising ROI.
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CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions
Boost B2B sales with digital incentives! More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to increase sales and reward loyalty. Sponsored by Tango.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research.
CONTENT TYPE: Video | TOPIC: Marketing Content
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
CONTENT TYPE: Webinar | TOPIC: Email Marketing
In this fast-paced webinar, learn the latest tactics for getting better email ROI and avoiding the most common email marketing pitfalls. Join expert Jay Schwedelson to learn how to increase your email open rates and engagement by using simple techniques you can put into practice right away. Sponsored by Airmeet.
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions
Third-party cookies will soon go extinct. Discover how to instead harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. Sponsored by Drift.
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
CONTENT TYPE: Article | TOPIC: Marketing Management
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.
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