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  • In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.

  • Consumer trends are changing. People are tightening their privacy and economic optimism is shifting. Are you ready for the year ahead? Stay prepared for shifting market forces with Marigold's 2024 Global Consumer Trends Index. Sponsored by Marigold.

  • Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.

  • Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. Sponsored by Snowflake.

  • Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

  • Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

  • What's next for B2B? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Vidyard.

  • Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

  • Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

  • It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted prospects—on websites, across social media, and more. Sponsored by StackAdapt.

  • Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

  • Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

  • Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

  • Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives.