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  • IT Services Marketing: Channel and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

  • Are You Really Reaching Your Ideal Audience?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.

  • Five Social Media Ad Trends Shaping 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

  • The Decline in Ad Spend on Professionally Produced News Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • What Are LinkedIn Accelerate Campaigns? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

  • Why 'Mad Men' Ideas Still Work—and When They Fall Short

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

  • The New Playbook for Measurement: Lessons From Mobile, Where It All Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

  • Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

  • How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

  • How Radio Stations Make Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

  • Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

  • The Slow But Steady Increase in Podcast Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

  • How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    "The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

  • A Guide to LinkedIn Event Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.

  • The Media Channels Marketers Plan to Increase Spend on in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • A Beginner's Guide to TikTok Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager.