Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington DC.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.
CONTENT TYPE: Sponsored Article | TOPIC: Branding | ELEMENT: Strategy
Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Management
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Communicate
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions | ELEMENT: Create
Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy
Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: None
It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take?
CONTENT TYPE: Sponsored Webinar | TOPIC: Branding | ELEMENT: Plan
Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Plan
Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are among the favorites, according to recent research from Piper Jaffray.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate
How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.
Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
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