Branding Resources for Impressive Brand Development

CONTENT TYPE: Article | TOPIC: Branding

If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

CONTENT TYPE: Article | TOPIC: Social Media

It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

CONTENT TYPE: Article | TOPIC: Branding

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

CONTENT TYPE: Article | TOPIC: Branding

Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

CONTENT TYPE: Article | TOPIC: Branding

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.