Branding Resources for Impressive Brand Development

CONTENT TYPE: Article | TOPIC: Branding

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

CONTENT TYPE: Article | TOPIC: Branding

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

CONTENT TYPE: Article | TOPIC: Branding

Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.

CONTENT TYPE: Article | TOPIC: Branding

Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.