Branding Resources for Brand Building

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Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.
The 25 Most Valuable Global Brands in 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.
Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
The Most Valuable, Fastest-Rising, and Strongest B2B Brands

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
The 20 Companies With the Best Reputations in the US [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.
In B2B, It's Brand or Bust

Article

CONTENT TYPE: Article | TOPIC: Branding

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Article

CONTENT TYPE: Article | TOPIC: Branding

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
The Key Drivers of Brand Reputation

Chart

CONTENT TYPE: Chart | TOPIC: Branding

People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Websites

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.
The 25 Most Valuable Brands in the World [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.
Old-School Cool: The Power of Retro Logo Design [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.
Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.
The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Why a Purpose-Driven Marketing Strategy Matters in B2B

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
Visual Communication Mastery: Streamlining Marketing Workflows

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.
The 40 Brands US Customers Are Most Loyal To [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.
How Iconic Brand Logos Evolved Over 100 Years [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

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Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

The 25 Most Valuable Global Brands in 2025 [Infographic]

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

The 20 Companies With the Best Reputations in the US [Infographic]

In B2B, It's Brand or Bust

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

The Key Drivers of Brand Reputation

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

The 25 Most Valuable Brands in the World [Infographic]

Old-School Cool: The Power of Retro Logo Design [Infographic]

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Why a Purpose-Driven Marketing Strategy Matters in B2B

Visual Communication Mastery: Streamlining Marketing Workflows

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

The 40 Brands US Customers Are Most Loyal To [Infographic]

How Iconic Brand Logos Evolved Over 100 Years [Infographic]