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CONTENT TYPE: Article | TOPIC: Marketing Strategy
From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.
CONTENT TYPE: Article | TOPIC: Career Management
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.
CONTENT TYPE: Article | TOPIC: Management
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.
CONTENT TYPE: Infographic | TOPIC: Management
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.
CONTENT TYPE: Chart | TOPIC: Career Management
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives.
CONTENT TYPE: Chart | TOPIC: Management
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
CONTENT TYPE: Sponsored Article | TOPIC: Management
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.
Seattle is the most innovative city in America, according to a recent report from The Fabricator.
CONTENT TYPE: Podcast | TOPIC: Management
Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.
Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.
This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?
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