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CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
CONTENT TYPE: Video | TOPIC: Marketing Content
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
CONTENT TYPE: Article | TOPIC: SEO
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
SESSION 4 of 4: Demand generation is famously "everything you do to get and keep a customer." That means your job is not done at the point of conversion! Ensure your newly converted customers are getting the best value out of their purchase with ongoing contact and nurture.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
CONTENT TYPE: Article | TOPIC: Marketing Content
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
SESSION 3 of 4: Getting the contact info for a lead is just the beginning! To increase the odds that your new lead becomes a paying customer, you'll want an active nurture campaign. In Session 3, discover how to cascade your content into a steady drip of information that your customers love.
Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.
SESSION 2 of 4: Are you scoring your leads correctly—or at all? Lead scoring is a powerful tool. But if it's not done correctly, it can fill your pipeline with dud prospects. In this second session, you'll learn how to score your prospects properly to fill your pipeline with sales-qualified leads.
CONTENT TYPE: Sponsored Article | TOPIC: Writing
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
SESSION 1 of 4: Does your content convert as well as it should? Only if you're observing your prospects' behavior as they interact with it—and tweaking your intent plan in response. In this session, you'll boost your demand generation success using psychology know-how.
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.
CONTENT TYPE: Podcast | TOPIC: Martech
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.
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