A quality CX–or customer experience–is critical to your brand’s success. A business with an effective customer experience strategy will reap the benefits of a positive relationship between its customer and its company. Does your organization need help with customer experience management? MarketingProfs has precisely the right tools for you.
MarketingProfs can show you how to provide a positive customer experience with our complete library of free CX resources. Discover what you need to know about social listening, lead nurturing, effective ways to reduce churn, and much more. Our resources will guide you in creating a customer experience strategy that meets and even exceeds your customers’ expectations. Get started today.
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CONTENT TYPE: Chart | TOPIC: Customer Experience
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
CONTENT TYPE: Video | TOPIC: Customer Experience
This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience
How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.
Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.
CONTENT TYPE: Chart | TOPIC: Communications
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
CONTENT TYPE: Article | TOPIC: Customer Experience
When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management
In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.
CONTENT TYPE: Article | TOPIC: Marketing Content
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.
SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.
SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.
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