Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Customer Experience
Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.
CONTENT TYPE: Infographic | TOPIC: Mobile
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
CONTENT TYPE: Guide/Report | TOPIC: Events
You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.
Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.
CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience
Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.
A map is all about getting somewhere! In this lesson, you'll determine the goals of both your brand and your customers.
Each customer's journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.
Customer journey maps should drive results! You'll learn to define these outcomes and assign appropriate KPIs to deliver on them.
Discover what your customers are actually experiencing as they travel through their journey with your brand.
Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer's perspective.
CONTENT TYPE: Master Class | TOPIC: Customer Experience
Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.
Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.
What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.
Your journey map will show you where improvements are needed. In this lesson, you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.
Your Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change, improve your customer communications, and create better customer experiences?
CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience
Traditional experience management programs focus mostly on measuring customer experiences. But measuring experiences is very different from improving them. Here's how to take the leap to experience improvement.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.
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