Customer Experience Resources

CONTENT TYPE: Article | TOPIC: Events

A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

CONTENT TYPE: Article | TOPIC: Customer Experience

We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.

CONTENT TYPE: Article | TOPIC: Websites

Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

CONTENT TYPE: Article | TOPIC: Customer Experience

CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.

CONTENT TYPE: Article | TOPIC: Customer Experience

Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.

CONTENT TYPE: Article | TOPIC: Customer Experience

Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

CONTENT TYPE: Article | TOPIC: Marketing Technology

No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.

CONTENT TYPE: Article | TOPIC: Customer Experience

It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

CONTENT TYPE: Article | TOPIC: Customer Experience

Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

CONTENT TYPE: Article | TOPIC: Content

The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

CONTENT TYPE: Article | TOPIC: Events

Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

CONTENT TYPE: Article | TOPIC: Customer Experience

Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

CONTENT TYPE: Article | TOPIC: Customer Experience

Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.