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  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • Three Ways to Build Long-Term Relationships With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

  • Objective Product Data: An Underrated Driver of Trust and Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • How to Use Video to Provide a Better Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

    Article

    CONTENT TYPE: Article | TOPIC: Events

    Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • How Long It Takes to Read the Legal Fine Print on Popular Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.

  • How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.

  • The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • Why Marketers Should Build Consumer Trust Through Product Data

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • The Future of B2B Marketing: Better Timing, More Respect

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • Not All Is Lost: Third-Party Cookies Remain... for Now

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.

  • The Three Pillars of Positive Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars.

  • Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • Trends Shaping the Consumer Experience in 2021

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.

  • 'Be a Quitter Like Me'—Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.