CX Resources to Improve Customer Experience

CONTENT TYPE: Video | TOPIC: Customer Experience

In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.

CONTENT TYPE: Video | TOPIC: Customer Experience

Guest Allen Adamson discusses the importance of adapting your brand to continually changing times. He urges marketers to focus on innovative customer experiences and to view change as an opportunity to create competitive advantage.

CONTENT TYPE: Video | TOPIC: Customer Experience

In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.

CONTENT TYPE: Video | TOPIC: Social Media Marketing

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.

CONTENT TYPE: Video | TOPIC: Customer Experience

Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.

CONTENT TYPE: Video | TOPIC: Marketing Content

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?

CONTENT TYPE: Video | TOPIC: Marketing Content

Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?

CONTENT TYPE: Video | TOPIC: Customer Experience

Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.