Customer Experience Resources

CONTENT TYPE: Article | TOPIC: Marketing Technology

No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.

CONTENT TYPE: Article | TOPIC: Customer Experience

It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

CONTENT TYPE: Article | TOPIC: Customer Experience

Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

CONTENT TYPE: Article | TOPIC: Content

The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

CONTENT TYPE: Article | TOPIC: Customer Experience

Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

CONTENT TYPE: Article | TOPIC: Events

Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

CONTENT TYPE: Article | TOPIC: Customer Experience

Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

CONTENT TYPE: Article | TOPIC: Branding

Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

CONTENT TYPE: Article | TOPIC: Events

Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

CONTENT TYPE: Article | TOPIC: Branding

Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.