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  • A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.

  • Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers.

  • The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • How to Use Psychology in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • Five Problems That Drive Customer Churn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Top Customer Engagement and Experience Challenges in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.

  • Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.

  • How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

  • How to Align Content to the Buyer's Journey for Increased Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

  • Building Positive Customer Experiences With Content Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how understanding your customers' psychology and connecting with them in the right way at the right time gives your brand a huge advantage. Sponsored by Vyond.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • Better Funnel. Better Retention. [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    The road from prospect to paying customer is filled with twists and turns. What if your content is great at answering questions... but those answers aren't what your customers are looking for or need? In Session 4 of the B2B Content as CX Working Webinar series, you'll identify how to use feedback to improve the customer's journey to strengthen your funnel... and your relationships. Register now to work with Jeannie Walters, Certified Customer Experience Professional, and discover how to improve your content over time using customer feedback.

  • Get Customers Through Your Digital Door [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Strategy and Content are a great start to answering your prospect's questions. But how can you know when they'll want your content? Work side-by-side with Jeannie Walters, our CCXP, to map this specific part of your customer's journey. With this plan in hand, you'll know exactly how to provide prospects with the right content at the right time. Register for Session 3 of the B2B Content as Customer Experience Working Webinar series.

  • The Art and Science of Email Survey Invitations

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.