Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.
CONTENT TYPE: Article | TOPIC: Websites
Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.
CONTENT TYPE: Article | TOPIC: Customer Experience
Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.
Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.
CONTENT TYPE: Podcast | TOPIC: Social Media
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
CONTENT TYPE: Podcast | TOPIC: Branding
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
CONTENT TYPE: Sponsored Article | TOPIC: Email
Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.
Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?
Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.
CONTENT TYPE: Article | TOPIC: Email
What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.
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