Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Management
One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Communicate
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.
GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan
A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Strategy
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Strategy
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Communicate
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.
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