Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Create
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Management
One bad brand experience can turn even a loyal customer over to your competitors, so providing stellar service is a must. See how brands can better communicate with customers to encourage retention and loyalty.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
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