Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Strategy
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: None
Your customers drive your business, so consider their habits when you're setting up your e-commerce site.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Communicate
Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Plan
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management
All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Plan
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Strategy
Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.
Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Loyalty | ELEMENT: Plan
Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds.
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
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