CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management

All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Strategy

Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.