Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Email
Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.
You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.
CONTENT TYPE: Infographic | TOPIC: Email
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
CONTENT TYPE: Article | TOPIC: Email
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.
CONTENT TYPE: Chart | TOPIC: Email
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.
Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.
How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.
Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.
CONTENT TYPE: Article | TOPIC: Content
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.
CONTENT TYPE: Webinar | TOPIC: Content
You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.
CONTENT TYPE: Friday Forum | TOPIC: Email
Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Vidyard.
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.
What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.
Keep me signed in
Sign in with your preferred account, below.
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
