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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington DC.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.

  • Work Email Behavior: Time, Inbox, and Usefulness Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe.

  • The 10 Most Mentioned Features in Email Software Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Strategy

    People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.

  • The Email Dream Team: How to Staff Up for Email Marketing Success

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Management

    If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem.

  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Create

    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Strategy

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo. Available on-demand through December 12, 2019.

  • Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

    To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience.

  • What's Trending in Email Marketing Today: Fall 2019 Update

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    Taking a close look at what's trending in email marketing today, GetResponse analyzed four billion emails sent from 126 countries across 19 industries. Here are five email marketing insights from that analysis.

  • Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create

    Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.

  • Why You Need a Modern Email Preference Center and How to Build One

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • What Every Marketer Needs to Know About Email Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that.

  • Email Opens by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • Why Digital Marketing Is More Important Than Ever Before [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Create

    MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

  • 90% of Consumers Want You to Improve Your Email Personalization... Here's How to Do It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Communicate

    Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • Data Enrichment for Email: Five Things You Need to Do

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Communicate

    Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives. Get started with these five ideas from our sponsor, Mapp.