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  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Email Trends, Insights, and Innovations for 2019

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan

    With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?

  • Four Steps to Ensure Your Email Campaigns Work

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze

    A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.

  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.

  • The Email Innovations That Most Interest Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.

  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • 13 Common Email Marketing Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.

  • Black Friday and Cyber Monday Email Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.