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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through June 14.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Create

    Are you ready to take your email campaigns to new heights? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • Email Design Trends That Engage Subscribers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Create

    Are you keeping up with the ever-changing standards that make or break your email campaigns? We'll show you how email design impacts subscriber experience, engagement, and retention. Sponsored by GetResponse.

  • Eight Top Email Design Trends of 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create

    Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the year (it's spring!). Are you seeing any of these email trends playing out?

  • How to Build an Exceptional Newsletter, According to People Who Did

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.