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  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email

    The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Events

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Email Newsletters: Nine New Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email

    The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

  • How to Charge Up Your Email Marketing With Video Enhancements

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

  • Seven Strategies for Creating Kick-Ass Emails That Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email

    When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out.

  • Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • The State of SMS Marketing in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

  • When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email

    It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective.

  • Email at Scale: How to Increase Campaigns and Manage Complexity

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

  • Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email

    Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • How to Effectively Use CTAs in B2B Cold Emailing

    Article

    CONTENT TYPE: Article | TOPIC: Email

    "Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

  • Email Subject Line Benchmarks for Common Tactics and Words

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

  • Top 5 Tips for Driving Lead Gen via Email Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email

    You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • Taking the Mystery Out of Email Deliverability [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

  • More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • Four Things You Should Know About Email List Validation

    Article

    CONTENT TYPE: Article | TOPIC: Email

    You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

  • Email Marketing Benchmarks: Trends From 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Email

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • The Art and Science of Email Survey Invitations

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.