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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Create

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • What Every Marketer Needs to Know About Email Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that.

  • Email Opens by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Create

    MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

  • Why Digital Marketing Is More Important Than Ever Before [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • 90% of Consumers Want You to Improve Your Email Personalization... Here's How to Do It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Communicate

    Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • Data Enrichment for Email: Five Things You Need to Do

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Communicate

    Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives. Get started with these five ideas from our sponsor, Mapp.

  • Five Challenges Standing in the Way of Email Marketing ROI

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Management

    Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • How to Write Cold Emails to Millennials and Get a Response

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • How to Recover From Email Marketing Mistakes

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Communicate

    Unless your email processes are sheer perfection, you're bound to experience an error from time to time. But when should you let it go, and when should you acknowledge the mistake or enact wider damage control? Here's a foolproof framework from Litmus for assessing and tackling email mistakes.

  • 2019 State of Email Report

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Management

    Want to make sure you're staying up to speed with the latest email industry news, trends, and innovations? Check out this report for key takeaways and a deep dive into what shapes successful email programs today. Sponsored by Litmus.

  • Interactive Emails: Understanding the Trend

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Create

    Is your brand using the power of interactive emails to make them more engaging and effective? It's a hot trend and one you shouldn't ignore—but if you're not sure where to start, or how to make interactivity work for your brand, this guide is for you. Sponsored by Litmus.

  • Four Realistic Email Marketing Goals for Your Business, With Examples

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

  • The Art of the Re-Engagement Email: How to Win Back Your Customers for Good

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.

  • Email's Future: Deliverability, Impressions, Opens

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Management

    Wish you knew how to improve the security, deliverability, and trustworthiness of your emails? We'll show you how. Sponsored by Valimail.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.