Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Email
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.
CONTENT TYPE: Friday Forum | TOPIC: Email
Email marketing remains the workhorse of modern marketing—and its importance is heightened in this time of ongoing remote work. Yet, between new privacy rules and other industry shifts, it can be harder than ever to connect in meaningful ways with your audience. It's time to put a new strategy in place. Sponsored by Litmus.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Join Kenda Macdonald on August 26 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.
Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Infographic | TOPIC: Email
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?
CONTENT TYPE: Guide/Report | TOPIC: Email
More and more consumers are adopting new technologies to help them "box out" the excess noise in their inboxes. It's time to elevate your email reputation and increase deliverability performance. It starts with several key tactics for success. Sponsored by Campaigner.
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email
As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now.
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.
For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.
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