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CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan
With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze
A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.
With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management
Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.
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