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  • How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

  • Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.

  • B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).

  • The Types of Social Media Content Employees Are Most Likely to Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

  • How Much Content Marketers Make: Salaries for Seven Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

  • 2023 Salary Guide: Must-Know Insights and Trends for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

  • DIY vs. Professional Video Production: A Brief Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

  • Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips.

  • How Much Time Do People Spend in Unnecessary Meetings?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.

  • Upskilling Tips for Employees and Employers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.

  • How to Budget Strategically for Your Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips.

  • How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.

  • Why In-House Brand and Creative Teams Restructure

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

  • Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Burned Out But Staying: The State of Today's Workforce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

  • What Makes a Client Toxic? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.

  • Do You Really Need to Hold That Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.

  • How AI-Powered Marketing Tools Will Help SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.