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CONTENT TYPE: Article | TOPIC: Customer Experience
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
CONTENT TYPE: Article | TOPIC: Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Article | TOPIC: Content
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.
CONTENT TYPE: Podcast | TOPIC: Search
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.
The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
CONTENT TYPE: Article | TOPIC: Email
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.
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