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  • How Inflation Has Affected SMBs in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • How to Align Product and Marketing Teams Through Positioning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

  • The Downsides of Startup Culture [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • Top Reasons Workers Leave, Stay, or Choose New Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

  • The 10 US Companies Where Employee Confidence Is Highest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.

  • Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

  • How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • The Gap Between Marketing Agency Confidence and Client Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

  • Work Trends for 2024: Talent Shortages and AI Upskilling

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

  • How the B2B CMO Role Is Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • Enterprise CMO Tenure and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • The Biggest Barriers to Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.