Introduction to Marketing Management

CONTENT TYPE: Article | TOPIC: Marketing Strategy

In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.

CONTENT TYPE: Article | TOPIC: Websites

Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.

CONTENT TYPE: Article | TOPIC: Marketing Management

As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control.

CONTENT TYPE: Article | TOPIC: Demand Generation

Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.

CONTENT TYPE: Article | TOPIC: Marketing Management

What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.

CONTENT TYPE: Article | TOPIC: Writing

How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

CONTENT TYPE: Article | TOPIC: Branding

How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

CONTENT TYPE: Article | TOPIC: Marketing Management

This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!).

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.

CONTENT TYPE: Article | TOPIC: Marketing Management

Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy.

CONTENT TYPE: Article | TOPIC: None

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete.

CONTENT TYPE: Article | TOPIC: Marketing Management

Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams.

CONTENT TYPE: Article | TOPIC: Marketing Management

Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for profitable revenue growth.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, it needs to contain at least the following five elements.

CONTENT TYPE: Article | TOPIC: Communications

In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest?