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CONTENT TYPE: Article | TOPIC: Marketing Strategy
Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Management
As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute.
Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater.
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.
CONTENT TYPE: Video | TOPIC: Marketing Management
Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?
CONTENT TYPE: Article | TOPIC: Customer Experience
How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
CONTENT TYPE: Podcast | TOPIC: Communications
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.
Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.
CONTENT TYPE: Article | TOPIC: Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.
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