The greatest B2B marketing conference
on the planet!
Join us in Boston October 4-6 or online October 5-6.
MarketingProfs know that the most effective, successful marketing plan includes a thorough marketing strategy. Our comprehensive library of marketing resources is designed to guide you toward that end with expert advice from our team of experienced, savvy marketing professionals.
From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s value proposition and ensure your strategy covers the four Ps of marketing. Get help becoming an effective content marketing producer, creating a robust social media campaign for business growth, or budgeting for your branding strategy. All that and more is just a click away.
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means in 2023.
To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.
Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas get into the ins and outs of influence in the B2B world.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.
CONTENT TYPE: Article | TOPIC: Event Marketing
You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.
Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.
CONTENT TYPE: Article | TOPIC: Branding
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.
Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.
CONTENT TYPE: Chart | TOPIC: Event Marketing
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.
CONTENT TYPE: Article | TOPIC: Demand Generation
It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.
SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.
Keep me signed in
Sign in with your preferred account, below.
Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!