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Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Article

CONTENT TYPE: Article | TOPIC: Branding

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
The State of B2B Influencer Marketing in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?
The Key Drivers of Brand Reputation

Chart

CONTENT TYPE: Chart | TOPIC: Branding

People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Marketing Efficiency and Growth in 2025: From Data to Dollars

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.
Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.
Why 'Mad Men' Ideas Still Work—and When They Fall Short

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
The State of Marketing and Sales Alignment in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
The Top Marketing Challenges That New SMB Owners Face

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
B2B In-Person Event Trends for 2025

Chart

CONTENT TYPE: Chart | TOPIC: Event Marketing

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Why It's Crucial to Have Good B2B Data [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?
How to Ensure Digital Transformation Success: Take a Data-First Approach

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
How Radio Stations Make Money [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.
10 Common Mistakes B2B Marketers Make When Measuring TAM

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.
How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.
3 SEO Insights and Tips for 2025

Webinar

CONTENT TYPE: Webinar | TOPIC: SEO

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.
How Marketers Can Use AI Responsibly and Ethically

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

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Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

The State of B2B Influencer Marketing in 2025

The Key Drivers of Brand Reputation

Marketing Efficiency and Growth in 2025: From Data to Dollars

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

The State of Marketing and Sales Alignment in 2025

The Top Marketing Challenges That New SMB Owners Face

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

B2B In-Person Event Trends for 2025

Why It's Crucial to Have Good B2B Data [Infographic]

How to Ensure Digital Transformation Success: Take a Data-First Approach

How Radio Stations Make Money [Infographic]

10 Common Mistakes B2B Marketers Make When Measuring TAM

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

3 SEO Insights and Tips for 2025

How Marketers Can Use AI Responsibly and Ethically