Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Which high-growth, dynamic industries could transform the business landscape in the coming years?

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

CONTENT TYPE: Chart | TOPIC: Branding

People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.