Marketing Strategy Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

CONTENT TYPE: Article | TOPIC: Demand Generation

This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

CONTENT TYPE: Article | TOPIC: Marketing Technology

You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.

CONTENT TYPE: Article | TOPIC: Marketing Technology

Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

CONTENT TYPE: Article | TOPIC: Social Media

Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.

CONTENT TYPE: Article | TOPIC: Demand Generation

This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

CONTENT TYPE: Article | TOPIC: Content

Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.