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  • Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

  • Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.

  • In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

  • The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.

  • The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText.

  • Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.