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  • Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.

  • Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research.

  • Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

  • Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.

  • Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

  • You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.

  • Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.